Building an Audience from Scratch
Posted by DJ Rick on 2010-10-25 3:54:34pm


I've got a show coming up at Thee |-|.u.|3. on Friday, November 5 for which I need to build an audience from scratch. I'm sure that if most people could only hear these bands, they'd dig 'em immensely and show up in droves, but I know that nearly no one has heard these bands, so I'm introducing them to you now in the hopes that you will be ready for them on Nov 5. Sacto/Davis, please meet Warm Climate from L.A.

Do you like T. Rex? Do you know that First Utterance by Comus is one of the greatest albums ever? Then I predict you'll be riveted by Warm Climate! They've made two incredible albums so far, but only on ultra-limited cassette-only releases. Their Edible Homes cassette made my #1 pick for most vinyl-worthy cassette of 2009. It was stupidly limited to 120 copies. Please download it here...
http://iamahotdog.blogspot.com/2009/07/warm-climate-edible-homes.html
Their 2010 follow-up is Camouflage on the River Wretched and was limited to 125. Download it here...
http://www.imposemagazine.com/bytes/stunned-records-dire-wolves--warm-climate
Hear 'em on the MySpace...
http://myspace.com/warmclimate

Soriano is the only other person in the Central Valley that I know has heard Warm Climate. He wrote in Z-Gun about Edible Homes...
From getting this in a batch of unsolicited cassettes to wondering if the first track was a parody of Tyrannosaurus Rex, once this pup kicked in, and upon repeated listens, I remained a bit shocked. Though Warm Climate (one Seth Kasselman) has released about a dozen CDRs and cassettes since 2000, I haven’t heard of it ‘til now. And now this great blend of psych-glam, DIY experimentalism, and Tangerine Dream/Sorcerer style prog comes into my hands and I don’t know what to say other than, “Where is the vinyl?” –SS

Warm Climate's prehistory includes (VxPxC), gatekeepers of L.A.'s awesome Echo Curio venue, the all-ages DIY space that was just whippy-chipped by the L.A.P.D. a few weeks ago after an awesome run throughout the 2000s. (VxPxC)'s dubious Sacto history is lowlighted by being the headline act at the all-time worst-attended Luigi's Fungarden show back when I was booking the place. (Two people paid.) But they've circled Sacto on a map as a weekend destination this time because they think I have some kinda knack for recruiting new fans of Warm Climate. So...how about it? Does this work for you?

If you need more than just the SS and DJ Rick stamp of approval, then please consider these strong come-ons...

From Ear Conditioned Nightmare blog...
http://earconditionednightmare.blogspot.com/
I hadn't heard of Warm Climate before, but apparently it's the largely one man project of Seth Kasselman, whose been at it for a good decade or so. Glad I went into this release naively though, because it wasn't what I was expecting at all. I don't know who this Kasselman guy is or where he comes from, but he's the real deal for sure, employing realms too diverse to cover fully without ever losing sight of that disappearing craft, the album.

Side one opens with "Lost Teeth / Organ Donor," and it's a wild one to be sure. Starts off with this twisted, deeply psychedelic pop tune that sounds like David Bowie covering Syd Barrett without any of the poser moves put on by most people who heard Hunky Dory or The Madcap Laughs and couldn't believe it. With Kasselman it's more like he just makes his own version, with strummed guitar and grim background organ accompanying his ridiculously compelling vocal lines. Goes from sweet to twisted on a dime before turning into synth grind for a hot minute that leads into a real groover of a number with bass, drums, the whole bag. Psych blues rocker that holds it down with the best of them.

Most wild about this tape though is that the whole thing turns on a dime at a given moment. After the brief rocker the second track (I'm assuming), "Cave In," has Nick Schutz's clattering drum work riding above a collage of tape loops and murmuring vocals that recalls the psyched out tape explorations of decades past--like some far out "Revolution #9" style thing. After that it's beat city with "Edible Homes & Gardens / Synth Pads for Homeless," with Kasselman tapping into Marc Bolan via 80s synth pop as covered by Burial... really tough to grasp, but goddamn if it isn't a catchy and effective pop number at its core. Closes with further glitched collage excursions into drone caresses.

The second side opens with "Devine Souffle & the Southern Approach," which features a drum pulse over Kasselman's twisting song forms. Highly orchestrated stuff in its own right. You can tell with this material that the guy is far more than just a songwriter with a predilection for weird. This is a smart dude making interesting music, and constructing it from the ground up with vision in hand. Each number here is well played, well placed, well paced and well spaced. The dangerous finger-picked fragility of "Motion Picks Glaze," the closing "Gross Polluter," everything here is amazing and it flows with the arch and timing of something that's the result of real ideas. I know I hype a lot of stuff up here, and songwriters aren't usually my thing, but this is something different entirely. A minor masterpiece--tuck it in there between Skip Spence and Zweistein.


In Part Two of Building an Audience from Scratch, I'll introduce you to Grave Babies from Seattle, who are double-headlining November 5 at Thee |-|.u.|3. with Warm Climate.

Please spread the Warm Climate gospel to others who you think may be interested and warn them of their impending arrival.

Thanks,
Rick

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